Seller Marketing

Posted on Monday, January 16, 2023

Updated on

Typically when asked to market a property we will us the ‘ traditional method ’ of marketing by placing the property on the market and seeking purchasers, However, we may feel it best to look at placing the property at auction ( which is becoming more and more popular ) offering an ‘open house’ for viewings, or offering the sale by private treaty or tender.

Whichever method of marketing is decided upon to achieve the best price for your property our aim is to place the property in as many visual points as possible.  With almost 80% of home movers using the internet as their preferred method for property search, it is important your property is promoted effectively online.  For us, effective marketing means more than just taking a couple of pictures and putting them on an internet site. We aim to make sure that your property stands out by using modern methods, digital photography and floorplans videos etc with the aim of giving your property the edge over others. If we don’t think a picture will help with the marketing we won't use it. We would rather take hundreds of pictures to get the one rather than go with the first and hope.  

For further information please contact our office on 01420 473333 and we can arrange to come and visit your property and talk through the options. All advice is free, confidential and without obligation.

We feel one of the main criteria to successful marketing is getting the correct market value of the property as valuing a property correctly is crucial to a successful sale. From experience we know that sellers are keen to start the marketing of their property as high as possible but unfortunately the pitfalls are if the price is too high and the property stands out unfavourably with others at the same price the seller may miss out on the ideal buyer. On the reverse, if the marketing starts with a price too low. buyers may question what is wrong with it.

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